Scientific research at universities and national laboratories is largely funded through citizen taxpayer dollars. However, the findings and outcomes of this research, for the most part, remain inaccessible by public audiences except as technical journal articles or through media intermediaries. The goal of this project was to design an incentive mechanism that would facilitate a more direct, two-way exchange between the findings of the scientific community and public interest in that work. Given the growing global demand for reliable information about climate change, earth science was selected as an initial field of focus. This project was divided into four phases: (1) Conducting a data-driven analysis of emerging communication trends among young scientists; (2) Reviewing growth trends in earth science research; (3) Designing a multimedia research communication competition; and (4) Compiling a large global outreach database of potential participating institutions. The resulting concept, the Berkeley Climate Research Communication Competition, can provide a new science communication platform for young scientists to raise the profile of their research and disseminate it among the science-curious public.
About the Speaker – Nkosi Muse, SULI Intern, LBNL
My name is Nkosi Muse and I am a recent graduate of the University of North Carolina at Charlotte with a degree in Meteorology, minor in Mathematics. I aspire to take on a prominent role in science communication for better science policy and ultimately a better society. As a SULI Intern, I’ve had the chance to explore, brainstorm and demand different methods of science communication from researchers, and take a step closer to this goal.