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Science Communication: Virtual Brown Bag Talk

May 12 @ 11:00 am - 12:00 pm

In this informal virtual talk, doctoral candidate and science communicator Sara ElShafie will discuss how scientists can make their science meaningful for broad audiences through storytelling. Her research, based at the UC Museum of Paleontology at Berkeley, investigates climate change impacts on animal communities over time. Sara also works at the intersection of science and entertainment to make science accessible and exciting for the masses. She has published on science communication, developed a workshop series, organized a symposium, and consults on science storytelling projects.

For a long time, Sara was frustrated by the challenge of describing her scientific work in terms that people with limited scientific knowledge could and would understand. Sara sought out the advice of filmmakers at Emeryville-based Pixar Animation Studios and invited them to participate in an on-campus seminar. She was inspired by how the artists described storytelling tools they use to connect with an audience–to make them care about their characters and their problems. Then Sara realized that scientists could create emotionally compelling stories too–narratives that would make others understand and care about their work.

Join us on Tuesday, May 12 at 11 a.m. for a one-hour informal virtual talk to hear Sara describe her approach to making science accessible. Register here.