Register below: Two-hour workshop on engaging broad audiences in your scientific work. EESA staff will be given first priority for attendance. A second related workshop on developing meaningful science stories will be offered in March 2021.
Engaging Broad Audiences
What if you could get ANYONE interested in your work? In this interactive workshop, you will learn how to engage both general and specialist audiences with technical content using storytelling strategies. Whether you want to improve your conversation skills, interviews, pitches, abstracts, or reports, this workshop will help you prepare for any communication opportunity – and have fun in the process!
• Connect with audiences through your personal motivation for your work.
• Engage and maintain the interest of a target audience.
• Distill content into clear and concise narrative elements.
Sara ElShafie is a global change biologist and science storytelling coach. She collaborates with artists in a wide range of industries to uncover the potential of storytelling to engage broad audiences with complex topics. ElShafie is the Founder and Principal of Science Through Story, LLC, dedicated to helping scientists and science educators connect with audiences through effective storytelling. She consults and runs workshops for groups ranging from graduate students to NASA scientists to theme park executives. She also organized a symposium, Science Through Narrative: Engaging Broad Audiences, with speakers from the scientific community as well as arts and entertainment industries, and curated a resulting published volume of open access papers. ElShafie holds a B.A. in Biological Sciences from the University of Chicago and a M.S. in Earth & Atmospheric Sciences from the University of Nebraska, Lincoln. She is completing her PhD in Integrative Biology with the Museum of Paleontology at the University of California, Berkeley.